This no tears, extra-rich conditioning shampoo cleanses and deodorizes even the dirtiest dog. Shampooch rehydrates the coat and leaves a luster and shine all dogs will envy. Just a small amount of this specially formulated, lightly fragrant shampoo creates a rich lather that cleans thoroughly while enhancing your dog’s natural coat and color making it shine with health and vitality. Contains natural conditioning oils to deeply moisturize and leave their coat soft as silk. Shampooch is tearless so it’s safe for puppies too! Follow with protein and vitamin rich Unruffle Fluffy Conditioner. For extra conditioning, freshening and deodorizing benefits, follow with an application of our special Dogoderant with Detanglefur.